When writing link-text for a link that's part of a list, extreme editing is required. The first 11 characters matter most. That's all people "read": about 2 words. An OK link in a list (green links are just pretend, OK?):...
Blog: Content writing and content strategy insights
Posts tagged "Content"
Read-only tool
When Deane Barker comments on Readability (March 10) he's not talking about formulae. He's pointing to a cool little bookmarklet from Arc90: that makes reading on the Web more enjoyable by removing the clutter around what you’re reading Alas poor...
Writing content for Kindle
Writing content to be read on Kindle is Jakob Nielsen's topic of the day. Pretty fascinating for any writer to see examples of content that show exactly why: Adapting content for the Kindle e-book reader requires that you follow an...
Calculated gobbledegook
Gerry McGovern is someone I quote from all too often. But here he goes again, alerting us to a book that answers this question: WHY SOME CONTENT IS DELIBERATELY COMPLEX Sometimes, we are fools for complexity. When we hear complex...
A List Apart on the case again
A List Apart has been talking about content strategy. This means actually thinking about what content you need and why, and figuring who will look after it after the initial launch... and so forth. Speaking as a web developer, Kristina...