Blog: Content writing and content strategy insights

Business communication in the digital workplace: SAVUS from the 7 SAD MICE

Technology has changed all business communication—forever. Content strategy is crucial. All business writing is content. All content is digital, social, visual and mobile. Your audience expects to interact, contribute and be heard online. And much business content is visible to a critical public and is inevitably perceived as communication from the organisation.

Meet the 7 SAD MICE of the digital workplace. They are facts of life.

  • S is for Social.
  • A is for Audio-visual.
  • D is for Digital.
  • M is for Mobile.
  • I is for International.
  • C is for corporate.
  • E is for Electronic.

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Blended training solution for staff content authors: one step at a time

We are often asked for a blended training solution for staff content writers. (Which means a majority of staff in government and education.) Well, that’s easy!
Our approach is to provide basic training online and enable you to control all other aspects of training.

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Writing tip: If you read and write for work, read for pleasure too

You may wonder why we sometimes mention fiction on this business blog.

Simple. If you write at work, you need to write clearly and efficiently, and reading is essential for honing any writer's skills and sensitivities.

Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write." He was talking to so-called creative writers, but the same rule applies to everyone who writes at work.

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Confession: we do provide web technical writing, content strategy and web accessibility services

Today we received a very nice birthday present, one that any six-year-old would be delighted to receive:
Contented appointed to Government syndicated panel of common web services

Now we are six, we have a confession to make.

For years we have been providing many web services such as content strategy, accessibility audits, writing accessible content, and content project management.

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Writing tip: Stage 4 of your editing system—technology check

Stage 4 of the editing process is usually omitted, with dire consequences for searchability and accessibility.

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Writing tip: Stage 3 of your editing system—copyedit

Let's assume you have completed Stages 1 and 2 of editing a large report. That means you have sorted out the big problems, and have edited the report for purpose, structure and content. You have also edited at the level of headings (headlines), sub-headings and paragraphs.

Now to tackle Stage 3: copyediting for correctness, clarity, style and tone.

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Writing tip: Stage 1 of your editing system—big picture

Let's assume you are editing a large report. Stage 1 of your editing system is to look at the big picture. Do not get distracted by details such as spelling.

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