Blog: Content writing and content strategy insights
Posts tagged "search engines"
Google boosts ranking of mobile-friendly pages for smartphone searchers
Since April 21, Google has expanded its use of mobile-friendliness as a ranking signal. They say, "This change ... will have a significant impact in our search results." Wow. Huge implications for web designers, content managers, content strategists and web writers.
Why did you change the web content I wrote?
Recently Contented graduate Caitlin asked us for a short article about why web content had to be written a specific way. Her client truly couldn't understand why Caitlin wanted to rewrite what he had written. He couldn't see that his...
Are SEO article writers like battery hens?
We've heard about factories pumping out SEO articles, and now they're in my face. Inescapable: truckloads of garbage web content churned out by slave web content writers. I picture them caged like battery hens, pecking randomly on keywords in a...
Search engines are only as good as the content
Beagles are the search engines of the airport. Unlike Google, they sniff out the bad stuff, like drugs and explosives. "Google is good but it's not God" says Gerry McGovern. He reminds us of the old cultists who cried in...