Blog: Content writing and content strategy insights

Posts tagged "mobile content"

Nine digital content skills that open up many job opportunities

Jun 03, 2016

Posted by: Alice Hearnshaw

Filed under: content marketing,  mobile content,  professional development,  seo,  social media,  training,  translatable English,  web content

People who know how to write well for digital media — websites, intranets, social media, blogs, e-newsletters — have amazing career opportunities.

Today when you write for work, you need to understand 'digital'. Digital technology is a game-changer for writers and communicators.

People who write for work must know how to:

  1. attract online readers
  2. improve search rankings
  3. use metadata and keywords
  4. follow web standards
  5. use a content management system properly
  6. write for mobile devices
  7. write plain English
  8. write for Google Translate
  9. publish on multiple channels.

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    The careers of five best friends begin to merge in a digital workforce

    May 20, 2016

    Posted by: Alice Hearnshaw

    Filed under: business communication,  mobile content,  plain English,  professional development,  seo,  social media,  training,  user experience,  web content

    When I grew up I had four besties. Together we were just like Blyton’s Famous Five. Sure, we didn’t roam the countryside solving mysteries and capturing villains. Golly gosh no! But we did freely roam our cul-de-sac for hours enjoying jolly adventures — at least until dinner time.

    After university, we all dispersed into very different jobs — one into journalism, one into strategic planning, one into advertising, one into corporate comms, and I moved from solicitor to information designer.

    But in the last five years or so, something funny has happened: all our job descriptions are starting to look the same. Disciplines are merging. My friends and I are doing similar tasks and use the same skillsets.

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    "Write" (no) "Me" (no) "a Web Page" (no): all business writing is content

    Feb 19, 2013

    Posted by: Rachel McAlpine

    Filed under: business communication,  business writing,  intranet,  mobile content,  web content

    Business writing has changed into something unrecognisable: content. The ironic book title Write me a web page, Elsie! reflects a 20th century viewpoint and a world that has gone forever.

    The manager who says, Write me a web page, Elsie! has no concept of the nature of the internet. As content strategy, Write me a web page is disastrous. It generates ROT, it undermines information architecture, it ignores accessibility, it stomps on customer service.

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