The content of presents and web pages have much in common. Shiny red wrapping with a holograph pattern attracts the greedy eye. (A professional design provides a worthy wrapping for good content.) Sticky tape holds the wrapping firmly. (The web...
Blog: Content writing and content strategy insights
Posts tagged "Tips"
Writing tip: Its or it's?
Its and it's belong to two different families. One family has no apostrophes: his, hers, its. The other family all has apostrophes: he's, she's, it's. To check whether its has an apostrophe, substitute another member of the family: He's amazing,...
Use relevant, authentic photos or none
Eyetracking maps show there is a certain type of image that people literally do not see on a web page. It is amazing to realise that images can be totally ignored by a sample of 30 people in the entire time they spend looking at a page. A selective blindness strikes virtually all viewers.