My new book is nearly finished, and I have decided that — at least initially — it will be published only as a PDF e-book. Reasons abound. An e-book is appropriate for a book about online writing. PDFs are getting...
Blog: Content writing and content strategy insights
Posts tagged "Tips"
Telephone, Tel, Phone, Ph, Mobile, Mob, Cell
A friend asked for my opinion on this question - and I'd like to know your opinions too, because you see, I'm fudging my answer. 'When specifying contact details, it seems there are lots of possibilities for phone numbers,...
Longer headlines are better headlines
To improve your first shot at writing a page headline, add a few more words. Preferably keywords. Forget advice to write headlines as short as possible. That guideline tempts writers to produce teeny tiny headlines that just don't work. Intranet...
Intranet pages are not memos
One reason why intranet ROT becomes such a problem is that staff write web pages as if they were memos. Now, memos hit the desk every day, and one memo often cancels, contradicts or expands on a previous memo. Staff...
Wiki your web and intranet guidelines
Nick Besseling outlines a process for developing web and intranet guidelines using a wiki. Obvious benefits are avoiding the 'style nazi' label, and getting staff involved and committed to standards—everywhere an issue, notoriously so in universities. Wikis were born for...