When writing link-text for a link that's part of a list, extreme editing is required. The first 11 characters matter most. That's all people "read": about 2 words. An OK link in a list (green links are just pretend, OK?):...
Blog: Content writing and content strategy insights
Posts tagged "Writing"
Looking is not reading
In Defense of Readers by Mandy Brown includes this quote from Gerard Unger, While You’re Reading: It is almost impossible to look and read at the same time: they are different actions. 
 True. Obvious. But I never thought of...
Writing content for Kindle
Writing content to be read on Kindle is Jakob Nielsen's topic of the day. Pretty fascinating for any writer to see examples of content that show exactly why: Adapting content for the Kindle e-book reader requires that you follow an...
Medieval gobbledegook, modern oxymorons
Miraz Jordan quotes Chaucer's heartfelt (and sarcastic) plea for plain language in The Clerk's Tale, which shows that tortuous talk is nothing new. Webstock last week had plenty of plain speaking, which may surprise strike some as an oxymoron. It's...
A snake in the plagiarist's Eden
No doubt about it, the Web is paradise for plagiarists. Term paper on Virginia Woolf? Speech about Nelson Mandela? Article on choosing a handbag? Search, click, cut and paste and you're done. Some sites even brazenly sell ghost-written papers and...