Whenever possible, use common words. Words that nearly every adult is likely to understand. Words that don't require a trip to the dictionary. Your aim in all business and professional writing is to get your message across quickly and clearly....
Blog: Content writing and content strategy insights
Business growth: not lilies of the field
About nine years ago, a friend gave me a Christmas lily. Glorious white flower, one tall stalk, small pot. As a model for business growth, the lily was pathetic. After it bloomed I popped the bulb into the garden, as...
Tip: Check optional spellings in your style guide
Many words have optional spellings: several versions are correct. Which one will you use? Online or on-line? web or Web? realise or realize? In such cases, consistency rules. Your personal preference is irrelevant. Somewhere in your (client's) organisation is an...
Tip: Just say what you mean
This plain language writing tip needs no explanation: the meaning is obvious. The reason is pretty obvious too. And yet it bears constant repetition, because people forget. In a business or government office, meaningless jargon may become so common that...
12 jobs open to a trained website editor
To many people, training as a website editor still seems irrelevant to their working life. Even professional editors don't always get the point. So we thought we'd list some of the positions that open up to someone trained as a...