Blog: Content writing and content strategy insights

Posts tagged "Books"

Writing tip: If you read and write for work, read for pleasure too

You may wonder why we sometimes mention fiction on this business blog.

Simple. If you write at work, you need to write clearly and efficiently, and reading is essential for honing any writer's skills and sensitivities.

Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write." He was talking to so-called creative writers, but the same rule applies to everyone who writes at work.

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2012 books: Memorable trumps Enjoyable fiction and non-fiction

Once again I'm choosing Christmas books (the printed sort) to give my family.  

Winnowing the wheat from the chaff, my first criterion is as crude as bog mud.

When I pick up a book six months after reading it, do I experience an immediate cinematic rush of images and characters and flavour? Or do I struggle to remember anything about this book at all? That happens far too often nowadays: the fault doubtless lies in my own synaptic inertia.

The following 10 books are not all favourites, by any means—I've enjoyed certain other books in 2012 just as much or more. These books do not all pass the Enjoyability Test, but they do all pass the Unforgettability Test.

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An author's just-in-time strategy for the Frankfurt Book Fair

OK, it's a well-known fact among my friends that I (Rachel) am going to the Frankfurt Book Fair. (Along with 280,000 others.) My excuse: New Zealand is the Guest of Honour and my excellent, outstanding, frivolous book Scarlet Heels: 26 Stories About Sex is in the New Zealand Society of Authors' catalogue.

What's my strategy? It's been slippery but finally, two weeks before the event, I'm getting my head straight.

  • Have a great time and go with the flow.
  • Stop, look and listen: the Fair is an information machine.
  • Find a publisher or agent or both for Scarlet Heels, but never mind if I don't.
  • Gather information relevant to Global English for Global Business.
  • Get over myself!

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