Hey, your own web site shows at the top of search results! Not so fast: Google or Facebook has shown you exactly what you want to see. Rachel talks about the impact of data gathering plus personalization, trends described in...
Blog: Content writing and content strategy insights
Posts tagged "Books"
Is editing e-books more like editing books or editing web content?
Hello Rachel I have been asked to edit and proofread e-books. Do the rules for web content writing have any bearing on e-book writing? Kind regards The Scribe www.thescribe.net.nz - - - - - - - - - - -...
Three ultimate gift books: 2010
Some books have got ultimate gift book written all over them. And I don't mean they are soppy, superficial and short. On the contrary, you recognise them by the following quirks. They're hefty, but consist of numerous bite-sized pieces. They're...
Free e-book when you enrol: online Diploma in Web Content
Last week Rachel had a Significant Birthday, so we're giving you a birthday present. All you have to do is enrol yourself (or a group) in our Diploma in Web Content before midnight, 19 March 2010. With every enrolment before...
Book titles are hard to write
I find writing books easy and fun, but writing a book title terribly painful. (This is Rachel talking, by the way.) And so much depends on the title—sales, for instance! By sheer luck, my latest book has a pretty good...