Blog: Content writing and content strategy insights

Posts tagged "business communication"

Business writing courses: how can you trust them?

Jun 04, 2013

Posted by: Rachel McAlpine

Filed under: accessible content,  business communication,  business writing,  training

I'm horrified at the antiquated business writing guides and manuals that are still being used today. How could students possibly take seriously an online text that looks like that? Yet Google delivered this Brief Guide to Business Writing as result #7 when I searched for a business writing guide. I wish that I could say this is unusual. But buried on many a university's web sites are such documents, presumably still in use

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"Write" (no) "Me" (no) "a Web Page" (no): all business writing is content

Feb 19, 2013

Posted by: Rachel McAlpine

Filed under: business communication,  business writing,  intranet,  mobile content,  web content

Business writing has changed into something unrecognisable: content. The ironic book title Write me a web page, Elsie! reflects a 20th century viewpoint and a world that has gone forever.

The manager who says, Write me a web page, Elsie! has no concept of the nature of the internet. As content strategy, Write me a web page is disastrous. It generates ROT, it undermines information architecture, it ignores accessibility, it stomps on customer service.

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Cross-cultural communication: globalizing English web content

Aug 24, 2012

Posted by: Rachel McAlpine

Filed under: accessible content,  business communication,  global English,  international communication,  tips

Kyoto path: cross cultural communication

A few years ago I went to a terrific seminar on cross-cultural communication. I was shocked to discover that only a few of the audience were from the business world. Why's that shocking? Because the topic is relevant to every web site—not just those for EFL teachers, ESL and ESOL teachers, refugees and immigrants.

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