Blog: Content writing and content strategy insights

Posts tagged "business communication"

"Write" (no) "Me" (no) "a Web Page" (no): all business writing is content

Business writing has changed into something unrecognisable: content. The ironic book title Write me a web page, Elsie! reflects a 20th century viewpoint and a world that has gone forever.

The manager who says, Write me a web page, Elsie! has no concept of the nature of the internet. As content strategy, Write me a web page is disastrous. It generates ROT, it undermines information architecture, it ignores accessibility, it stomps on customer service.


Cross-cultural communication: globalizing English web content

Kyoto path: cross cultural communication

A few years ago I went to a terrific seminar on cross-cultural communication. I was shocked to discover that only a few of the audience were from the business world. Why's that shocking? Because the topic is relevant to every web site—not just those for EFL teachers, ESL and ESOL teachers, refugees and immigrants.