Posts tagged "business communication"
Business writing has changed into something unrecognisable: content. The ironic book title Write me a web page, Elsie! reflects a 20th century viewpoint and a world that has gone forever.
The manager who says, Write me a web page, Elsie! has no concept of the nature of the internet. As content strategy, Write me a web page is disastrous. It generates ROT, it undermines information architecture, it ignores accessibility, it stomps on customer service.
A few years ago I went to a terrific seminar on cross-cultural communication. I was shocked to discover that only a few of the audience were from the business world. Why's that shocking? Because the topic is relevant to every web site—not just those for EFL teachers, ESL and ESOL teachers, refugees and immigrants.
Tomorrow at 4 AM I’ll get in a taxi and set off for two conferences in Australia. I started writing down some realistic aims to remind myself what I hope to gain from this expensive exercise. In the end, it’s...
Video. It's so daunting. You make one, it's not very good, so you conveniently forget about video for weeks, or months, or years. Then you make another video, which is also not particularly good. Alice and I have decided to...
Plain English is, by definition, clear to the intended reader. This clarity has a positive impact on efficiency, productivity and customer relations. Famously, plain English also saves money for the organizations with a plain English culture—often hundreds of thousands of...