Posts tagged "business writing"
The phrase plain language (or plain English) is not plain language. The meaning of this phrase is masked and mysterious, known only to editors, content strategists, technical writers and other specialists.
Business writing has changed into something unrecognisable: content. The ironic book title Write me a web page, Elsie! reflects a 20th century viewpoint and a world that has gone forever.
The manager who says, Write me a web page, Elsie! has no concept of the nature of the internet. As content strategy, Write me a web page is disastrous. It generates ROT, it undermines information architecture, it ignores accessibility, it stomps on customer service.
Jane McConnell comments (March 06, 2008) on a deeply embarrassing feature of corporate communications. Lately she has been hearing about a rise in unwanted internal emails. Anecdotal, but JMC is an astute trend-spotter. She says: 'a few months ago, it...
Mark Ottaway, Managing Director, Nielsen//NetRatings, New Zealand, hammered this point during his presentation on Internet metrics and trends at the TUANZ Business Internet Conference (21 November 2006). In fact he said it three times. I wonder why? Could it be...