Web managers often ask us when to start training staff content authors for a new web site. The simple answer is as soon as possible. You, as a web manager, may want to wait until your shiny new content management...
Blog: Content writing and content strategy insights
Posts tagged "content authors"
Career development training for copywriters: ROI critical
Yesterday an experienced creative copywriter emailed us, hesitating over whether to do the Diploma in Web Content: Core Skills. Should Geraldine take the plunge and do 10 hours of career development training online? Or would that be a wasted investment...
Tips for managers training intranet content authors
All intranet managers face the problem of quality content. We've been banging on about quality content since 1995, and it's still a topical topic. Social intranets make the problem even worse: staff certainly write more content, but the quality drops....
Can writers meet the Web 2.0 challenges?
Liz Danzico's presentation at Webstock: damn, I had to miss it. My own presentation focused on the struggle for non-specialist writers to understand the demands of everyday, old-hat technology, even ignorance about Styles or a content management system can cause...