Content strategy is a newly visible job description, right at the heart of web and intranet development and management. So when pitching to a client, exactly what might the content strategist agree to deliver? Rahel Baillie has begun a series...
Blog: Content writing and content strategy insights
Posts tagged "Content"
Plain language in art captions: bring it on
Plain language has more than one kind of enemy. Quite often in academia there's a tacit agreement to approach a work of art from one angle only. Even if students are encouraged to explore their own byways, official works are...
Comparing GUI app documentation with web documentation
Is documentation for a GUI app different from documentation for a web site? That's a curly question someone asked me recently. I only considered the documentation in the completed app or web page, not documentation for the development process. Alas,...
Are SEO article writers like battery hens?
We've heard about factories pumping out SEO articles, and now they're in my face. Inescapable: truckloads of garbage web content churned out by slave web content writers. I picture them caged like battery hens, pecking randomly on keywords in a...
Three ultimate gift books: 2010
Some books have got ultimate gift book written all over them. And I don't mean they are soppy, superficial and short. On the contrary, you recognise them by the following quirks. They're hefty, but consist of numerous bite-sized pieces. They're...