All intranet managers face the problem of quality content. We've been banging on about quality content since 1995, and it's still a topical topic. Social intranets make the problem even worse: staff certainly write more content, but the quality drops....
Blog: Content writing and content strategy insights
Posts tagged "Tips"
Writing tip: Use strong verbs—not just 'is' and 'was'
In English, verbs are the go-go-go words, the wake-up words. There's no action without a strong verb, an action verb, a doing verb. Strong verbs make things happen. By contrast, the various forms of the verb to be produce no...
Choosing a business name and domain: a cautionary tale
Our beautiful business name and domain name attract much admiration, and we're often asked how we acquired them. This is a cautionary tale. It starts madly and badly, but it has a happy ending. The journey was all about words...
Writing tip: Trap the wandering adverb
Don't let the word only wander lonely as a cloud: glue it in the right place. If only wanders into the wrong position, confusion may result. See how the meaning changes when only wanders around a sentence. Only the new...
Writing tip: Single or double quote marks?
Should you use 'single quote marks' or "double quote marks"? The British use either single or double quote marks. In the US, double quotes are more common. In other countries, both types are common. In other words, both are correct....