The trend worldwide is to use fewer initial capital letters in headlines and book titles than previously. Within a web site or document, be consistent. Maximum capitalization means capitalizing all words except small unimportant words like 'of'. The title seems...
Blog: Content writing and content strategy insights
Posts tagged "Tips"
Headlines are crucial for mobile content
Jakob Nielsen's latest Useit article gives yet another reason to write brilliant headlines: headlines are crucial on sites designed for mobile devices. After being optimized for use on a mobile phone, a simple web site displays complete headlines instead of...
Writing tip: Capitalize headlines and titles consistently
The trend worldwide is to use fewer initial capital letters in headlines and titles. The two prevalent styles are both correct. Option 1 Maximum capitalization means capitalizing all words except tiny or unimportant words like to or of. This style...
Comparing GUI app documentation with web documentation
Is documentation for a GUI app different from documentation for a web site? That's a curly question someone asked me recently. I only considered the documentation in the completed app or web page, not documentation for the development process. Alas,...
Writing tip: Write plenty of clear, complete sub-headlines
On a long web page that is mainly text, frequent sub-headlines are desirable. Make sure at least one headline is visible on the screen. That's approximately one headline for every 100-200 words. As people scroll down a text page, the...