It's not just web pages that benefit from proper web-style sub-headlines. As far as I'm concerned, proper means sub-headlines of 4-10 words that summarise the next chunk of information. They improve practically any business document. I have just read two...
Blog: Content writing and content strategy insights
Posts tagged "Tips"
Writing tip: Write 1, 2, 3. Numbers in plain language and legal prose
Writing tip: write numbers in digits (1, 2, 3) rather than words (one, two, three) unless you have a strong, specific reason to do the opposite. In legal prose it is traditional to write every number twice, first in words,...
Listless in paradise
On holiday I rediscovered the joy of waking up without a to-do list in my head. Instead, I had only one job per day to deal with. In Tokelau, I marked assignments. In Samoa, I edited my current book. Contrast...
Escaping the grammar trap
Ever had an editing discussion that degenerated into a pointless argument about a silly obsolete Latin-based grammar rule? An oldie but a goodie, this article by no-nonsense tech writer Jean Weber is a breath of fresh air. That's a PossumMaster...
Online course for web content writers
Last year I discovered something strange. Or rather I failed to discover something simple. Maybe I didn't look hard enough, but I couldn't find any self-study online courses on writing web content. Sure, there are various regular courses provided by...