Passive OK in headlines, says Jakob Nielsen's Alertbox. This is sound plain language practice and not new, just a healthy reminder. The first 2-3 words of any headline (or summary) should be words that grab and hold the reader. They...
Blog: Content writing and content strategy insights
Posts tagged "Tips"
7am = 2pm but is it summer time?
Miraz Jordan hits a sore spot with her posting What time was that? She makes excellent sense speaking up for us, the international web audience, when she says: I hate it when websites use ambiguous, vague or 'local' terms for...
How long is a blog entry?
Recently two highly successful people have given unflinching advice on how much to write at a time. First off the block on 9 July was Jakob Nielsen. We respect him, don't we, mostly? Nielsen's article Write articles not blog postings...
Web 2.0 podcasting
I was wondering whether podcasting had gone Web 2.0. And sure enough, there's a lovely New Zealand site, BigPod.co.nz, where you can make and publish podcasts without having the necessary software on your own computer. BigPod asks politely whether it...
8 benefits of CONTENTED headlines
Writing page headlines the CONTENTED way brings multiple spin-offs, all positive. By the CONTENTED way, I mean the way taught in our course for web writers. These page headlines are clear, complete, accurate, front-loaded, long-enough, concise (and that's no contradiction)...