Tomorrow at 4 AM I’ll get in a taxi and set off for two conferences in Australia. I started writing down some realistic aims to remind myself what I hope to gain from this expensive exercise. In the end, it’s...
Blog: Content writing and content strategy insights
Training staff in business writing: not a hit-and-run project
Training staff to write well is not a one-off project for new intranet: it should be business as usual. Business writing skills need to be regularly updated and refined, and spread around the entire staff. Sure, Strunk & White taught...
Photos as web content and the emotional content of photos
We're running a contest for photos of places that convey a contented feeling. Alice and I choose spot-prize winners each month on the basis of their emotional impact. For the September round, we chose from a mere seven photos! (More...
Writing tip: Beware the floating starter phrase
Sometimes you'll start a sentence with a descriptive phrase, for example: Sprinkled with chives, [...] Smiling broadly, [...] . What comes after the starter phrase and the comma? Make sure it's the same thing that the phrase describes: Sprinkled with...
The literary writer's lament
From poor poet to wealthy corporate web writer in 5 minutes? I don't think so! We often get letters from literary writers that, in essence, say: I want to succeed as a poet (or novelist or children's author or playwright)....