Content strategy is a newly visible job description, right at the heart of web and intranet development and management. So when pitching to a client, exactly what might the content strategist agree to deliver? Rahel Baillie has begun a series...
Blog: Content writing and content strategy insights
Writing tip: Capitalize headlines and titles consistently
The trend worldwide is to use fewer initial capital letters in headlines and titles. The two prevalent styles are both correct. Option 1 Maximum capitalization means capitalizing all words except tiny or unimportant words like to or of. This style...
Baby boomers should play video games
Baby boomers: start playing video games before it's too late to have fun! Last week I had an epiphany. Like all epiphanies, it was more Doh! than Eureka: blindingly obvious, not unique or original. Or maybe I just had a...
Plain language in art captions: bring it on
Plain language has more than one kind of enemy. Quite often in academia there's a tacit agreement to approach a work of art from one angle only. Even if students are encouraged to explore their own byways, official works are...
Designing intranets: book review
James Robertson is a bit of a national (or international) Australian treasure. Long ago he decided to focus on the design and usability of intranets, those hidden web sites so crucial to any large organization's daily work—but invisible to the...