Writing content to be read on Kindle is Jakob Nielsen's topic of the day. Pretty fascinating for any writer to see examples of content that show exactly why: Adapting content for the Kindle e-book reader requires that you follow an...
Blog: Content writing and content strategy insights
Google warns book authors... in print
Google's advertisements in newspapers around the world, including Niue and the Cook Islands, amuses the New York Times writer Noam Cohen and many others. But the reason for the retro ads is a bit scary. Google, the online giant, had...
Medieval gobbledegook, modern oxymorons
Miraz Jordan quotes Chaucer's heartfelt (and sarcastic) plea for plain language in The Clerk's Tale, which shows that tortuous talk is nothing new. Webstock last week had plenty of plain speaking, which may surprise strike some as an oxymoron. It's...
Calculated gobbledegook
Gerry McGovern is someone I quote from all too often. But here he goes again, alerting us to a book that answers this question: WHY SOME CONTENT IS DELIBERATELY COMPLEX Sometimes, we are fools for complexity. When we hear complex...
Coming soon: chartered ICT professionals
New Zealand has been lagging behind other countries with a certification programme for ICT professionals. By the same token, joining late means we can be sure to sync with other countries so that the NZ qualification will be recognised internationally....