Yay! My new book Better Business Writing on the Web is here! Actually, it's already selling like the proverbial hot cakes. My previous book for content authors was Web Word Wizardry. Huge changes have happened since I revised that in...
Blog: Content writing and content strategy insights
Posts tagged "web writing"
Web headlines transform all business documents
It's not just web pages that benefit from proper web-style sub-headlines. As far as I'm concerned, proper means sub-headlines of 4-10 words that summarise the next chunk of information. They improve practically any business document. I have just read two...
Paperclips beat myrrh (usually)
The content of presents and web pages have much in common. Shiny red wrapping with a holograph pattern attracts the greedy eye. (A professional design provides a worthy wrapping for good content.) Sticky tape holds the wrapping firmly. (The web...
Why don't adults write better?
Writing is a weak area in the Student Outcome Overview 2001-2005: Research findings on student achievement in reading, writing and mathematics in New Zealand schools. This report aggregates and analyses results from a number of ongoing studies. The picture is...
Don't put the Web in a glasshouse
Mark Ottaway, Managing Director, Nielsen//NetRatings, New Zealand, hammered this point during his presentation on Internet metrics and trends at the TUANZ Business Internet Conference (21 November 2006). In fact he said it three times. I wonder why? Could it be...