Last Tuesday the Prime Minister of New Zealand, Helen Clark, launched a book in the Executive Wing of Parliament. What!!!? That doesn't happen very often. But then it was a very special book. Helen Clark made it obvious that she...
Blog: Content writing and content strategy insights
Our arsenal of professionalism
Let me share a couple of sentences from an old-fashioned, brand new novel I have just finished reading, The Matchmaker of Perigord by Julia Stuart. These words speak to all technical writers, web designers and other professionals. They speak to...
Skim vs. speed: Fs, Zs and Is
F has had a bad press, thanks to being the initial letter of a once notorious swear word. F is a sound you cannot shout. So with hearing loss, the F-sound may be one that you just stop hearing. When...
8 benefits of CONTENTED headlines
Writing page headlines the CONTENTED way brings multiple spin-offs, all positive. By the CONTENTED way, I mean the way taught in our course for web writers. These page headlines are clear, complete, accurate, front-loaded, long-enough, concise (and that's no contradiction)...
Message from Flatland
I call our world Flatland, not because we call it so, but to make its nature clearer to you, my happy readers, who are privileged to live in Space. Some time back I lost my tiny copy of the classic...