Beagles are the search engines of the airport. Unlike Google, they sniff out the bad stuff, like drugs and explosives. "Google is good but it's not God" says Gerry McGovern. He reminds us of the old cultists who cried in...
Blog: Content writing and content strategy insights
Posts tagged "content strategy"
E-government horses for courses
E-government as a word has been around since about 1996, but there's no universal agreement about what it means. That's not surprising, because concepts of e-government vary considerably according to each country’s political system and internet coverage, and they are...
Behind the something* door
Intranet surveys are twice as interesting as web site surveys, because intranets are hidden from outsiders. Web sites are public, intranets are private. The 2006 Global Intranet Survey Report from Jane McConnell is especially welcome for that reason. (The report...
Using the Web to persuade
Interested in how Web 2.0 services persuade people and change their behaviours? Then this message from the renowned BJ Fogg, Director of the Stanford Persuasive Technology Lab is for you. 'My Stanford students have created short videos (averaging 2 minutes)...
Don't put the Web in a glasshouse
Mark Ottaway, Managing Director, Nielsen//NetRatings, New Zealand, hammered this point during his presentation on Internet metrics and trends at the TUANZ Business Internet Conference (21 November 2006). In fact he said it three times. I wonder why? Could it be...