From poor poet to wealthy corporate web writer in 5 minutes? I don't think so! We often get letters from literary writers that, in essence, say: I want to succeed as a poet (or novelist or children's author or playwright)....
Blog: Content writing and content strategy insights
Posts tagged "Training"
4 years on: awesome online writing courses for the digital workplace
Yesterday Alice, Rachel and baby Eden celebrated 4 years of developing and marketing awesome online writing courses for the digital workplace. Right at the start, we had set some stern and serious goals for our new company, Contented. But we...
Career development training for copywriters: ROI critical
Yesterday an experienced creative copywriter emailed us, hesitating over whether to do the Diploma in Web Content: Core Skills. Should Geraldine take the plunge and do 10 hours of career development training online? Or would that be a wasted investment...
Writing tip: Don't use quote marks to highlight common words
Sometimes writers use quote marks to distance themselves from a word or phrase. They're treating the words as a virtual quote, as if they were saying, 'It's not really me using this phrase: I'm just quoting what other people say.'...
Tips for managers training intranet content authors
All intranet managers face the problem of quality content. We've been banging on about quality content since 1995, and it's still a topical topic. Social intranets make the problem even worse: staff certainly write more content, but the quality drops....