Yesterday I sent an email to my mobile phone company, and they asked me to provide my street address. My street address? Why? I had already provided my email address and cellphone number. I was startled, annoyed, and suspicious. I...
Blog: Content writing and content strategy insights
Behind the something* door
Intranet surveys are twice as interesting as web site surveys, because intranets are hidden from outsiders. Web sites are public, intranets are private. The 2006 Global Intranet Survey Report from Jane McConnell is especially welcome for that reason. (The report...
Using the Web to persuade
Interested in how Web 2.0 services persuade people and change their behaviours? Then this message from the renowned BJ Fogg, Director of the Stanford Persuasive Technology Lab is for you. 'My Stanford students have created short videos (averaging 2 minutes)...
Writing tip: Its or it's?
Its and it's belong to two different families. One family has no apostrophes: his, hers, its. The other family all has apostrophes: he's, she's, it's. To check whether its has an apostrophe, substitute another member of the family: He's amazing,...
Don't put the Web in a glasshouse
Mark Ottaway, Managing Director, Nielsen//NetRatings, New Zealand, hammered this point during his presentation on Internet metrics and trends at the TUANZ Business Internet Conference (21 November 2006). In fact he said it three times. I wonder why? Could it be...