Posts tagged "seo"
When people are searching online, they want short, concise, crystal clear content.
Screens and attention spans have got smaller and so must your digital content.
Searchers on a mission want answers and fast. Nothing else will do!
Google knows this and rewards content editors who know this too.
As a digital content writer, your job is to find out your audience’s burning questions. And answer them!
Producing a big website is like running a marathon, culminating in a frantic sprint over the finish line. After the mad dash of go-live, it is easy to forget that the real race begins — that is, the race to top search rankings and win customer engagement.
Our latest blog offers a super-charged micro strategy to content teams looking for direction and impact after go-live.
Look out for the free spreadsheet to help you get your H1 Project up and running.
People who know how to write well for digital media — websites, intranets, social media, blogs, e-newsletters — have amazing career opportunities.
Today when you write for work, you need to understand 'digital'. Digital technology is a game-changer for writers and communicators.
People who write for work must know how to:
When I grew up I had four besties. Together we were just like Blyton’s Famous Five. Sure, we didn’t roam the countryside solving mysteries and capturing villains. Golly gosh no! But we did freely roam our cul-de-sac for hours enjoying jolly adventures — at least until dinner time.
After university, we all dispersed into very different jobs — one into journalism, one into strategic planning, one into advertising, one into corporate comms, and I moved from solicitor to information designer.
But in the last five years or so, something funny has happened: all our job descriptions are starting to look the same. Disciplines are merging. My friends and I are doing similar tasks and use the same skillsets.